ABOUT US

Our goal is to establish a long-term harmonious relationship with each client, therefore your satisfaction is our number one concern!

watcheslikenew.com is presented by Serges & Company Estate Jewelers, a specialist in fine quality pre-owned timepieces. Established in 1980, our multi-million dollar inventory consistently includes hundreds of fine watches. Our professional relationship and long term association with a network of retail jewelers, estate jewelers and pawnbrokers gives us constant exposure to an unlimited inventory of fine timepieces. We have an active trading relationship with dealers from around the world, and attend auctions as well as many international watch shows. If you are looking to buy or sell a watch, new or vintage, we will give you a quick, honest price.

High Class Inventory. High Quality Timepieces.

Our multi-million dollar inventory consists of hundreds of carefully chosen, pre-owned timepieces. The watches shown on this web site are real watches that we own and ready for immediate delivery (subject to prior sale). The following are just a few of the brands you'll find.

watcheslikenew.com (Serges & Company Inc.) is not an authorized dealer for any of the above companies.

Experience and Professionalism.

Chip Hurd, founder of watcheslikenew.com and President of Serges & Company, Inc., has been buying and selling fine timepieces since the late 1970's. With a Bachelor of Business Administration from Western Michigan University, Chip has evolved through various levels in the jewelry industry, staying closely involved with the horology aspect of each business. He's an active member of the International Watch and Jewelry Guild (IWJG), the National Association of Watch and Clock Collectors (NAWCC), the Jewelers Board of Trade (JBT) and the National Pawnbrokers Association (NPA). Today, his passion for fine watches has earned him a reputation as a true professional and an expert in the trade. His years of attending auctions and international watch shows have evolved into numerous long term trading relationships with leading dealers from around the world.

Serges & Company, Inc.

watcheslikenew.com is the Internet presence of a long established, old-fashioned estate jeweler with a real brick and mortar store. The company is neither a new "dotcom" venture nor a "Johnny-come-lately" watch broker. We have been providing our services in the same location for over twenty years. Serges & Company's store is located in South Florida inside National Pawn & Jewelry, one of the world's largest privately owned and operated pawnshops. The 3,000 square foot jewelry department contains 36 showcases full of fine jewelry. Hundreds of fine pre-owned 'like new' watches, thousands of sparkling diamonds and kilos of gold are offered to the public at incredible prices. Serges & Company is also a leading seller of gorgeous estate and antique jewelry.

Extensive Selection. Incredible Prices.

Serges & Company buys from pawnshops, manufacturers closeouts and auctions, so the selection and pricing is nearly impossible to beat. All of our jewelry is carefully chosen and backed by our strong warranty. Professional jewelry repair and creative custom design services are performed on the premises. The jewelry department is flanked by the gemology office of our staff GIA graduate and the 3,500 square foot jewelry factory operated by our own highly skilled jewelers. We offer such an array of unique jewelry items that selling anything other than watches over the Internet is simply not practical. But, when you're in the area, please stop in for a visit. You will be greeted by a very friendly, knowledgeable and professional staff.

Value, Service, and Satisfied Customers.

Although the Internet is changing the way many of us do business, the foundation of ours has remained unchanged. Serges & Company has developed customer trust and loyalty the old fashioned way, with product knowledge, value and service. We have electronically cataloged our inventory for your convenience, and although it changes quickly, we try to update it daily. All items are subject to prior sale. Although we specialize in 'like new' pre-owned timepieces, we also can get new or never-worn watches at deep discounts. If you do not see what you are looking for, please ask.

In our business, customer satisfaction is defined by value, convenience and consistency. Whether you are looking to buy, sell or trade a fine timepiece, watcheslikenew.com will provide value, convenience and consistency. Please contact us for credit and business references or any questions you may have. View our Testimonial Page for further assurance.